More from "The Bully Protocol"
Convince them that they lost something- or better yet- that it was taken from them. It doesn't matter what it is. It doesn't matter if they never had it. It doesn't even matter if they've still got it!
The fear of loss, that paralyzing sense of missing out, is so profound it can break anyone's heart. Some people only know heartbreak, without ever knowing love. As salesmen- and political strategists are nothing but salesmen- we can use that. 'See that son-of-a-bitch over there? He took that from you.'
This strategy is the basis of the immigration argument. "They're taking all the jobs!"
Yes. The jobs that no one else wants to do.
